Transform better – We help you do R.E.A.L. Changes.

Change we can.

Bettina Baumgartner AB is an expert consulting company, specializing in designing and implementing carefully hand-crafted transformation journeys with our customers.

We aim to build stronger organizations by putting essential transformations into action. We help to improve structure and processes, inspire people to do their best and make vital transformations real*.

Strategic change only creates value when it shows up in how an organisation actually operates. We support companies in implementing new operating models and culture change for increased performance or fundamental strategic shifts—such as AI adoption, digitalisation, regionalisation, and supply‑chain disruption. Our work bridges the critical gap between strategy and day‑to‑day reality.

We don’t stop at defining what should change.
We work alongside organisations to make change work.

We are your partner of choice when you need a skilfully hand-crafted yet lean solution to lead your transformation journey towards excellence, increased performance and strategic change. Our strength is to connect with your reality, move from PowerPoint ambitions to real life results and creating safe spaces where people can engage, collaborate and contribute.

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Bettina Baumgartner Change

We turn strategy into ways of working.

We partner with CEOs, executive teams, HR leaders, internal change makers and project leads. Our customers value our hands‑on, pragmatic, and people‑centered approach. Our solutions are grounded in solid leadership practice, combined with a scientific approach and more than a decade of executive consulting in challenging environments.

Bettina Baumgartner AB was founded 2016 in Sweden and operates in Scandinavia and the DACH Region (Germany, Austria and Switzerland). Depending on the size of your project, we team up with independent consultants and can provide an expert knowledge pool, tailored to meet your needs.

“Huge Knowledge. Inspiring.”

customer feedback from train-the-trainer program

Our areas of expertise

Our solutions are grounded in solid leadership practice, combined with a scientific approach and more than a decade of executive consulting in challenging environments. This allows us to deliver successful transformations in areas such as:

01

Operational excellence

Enabling performance improvements, Functional Excellence, Lean Administration & culture transformation for excellence

02

organization & culture transformation for Strategic change

Uniting ambitious strategic targets with employee empowerment and behaviour change for successful implementation

03

Psychological Safety during Transformation

Building brave, inclusive organisations and teams in challenging environments

SERVICES

How we can help you designing and implementing your transformation journey

We have the capabilities and tools to meet you where you are in your transformation journey:

1. Current State Assessment/Outside in view

Transformative, value‑adding change begins with the courage to truly understand where you stand today. We guide you in seeing your current state with clarity and intention, turning honest insight into the powerful first step of your journey forward. This helps you illuminate your starting point for moving into the future with purpose, confidence, and momentum.

2. Vision Development, Future State Design and strategy cascading

We guide you in shaping a vision that inspires, unites, and energizes. We help you imagine a future that reflects your true ambitions and resonates across your organization. Together, we translate ambition into a vivid, tangible blueprint that aligns with your goals and empowers your teams. We also ensure this future comes to life by cascading your strategy with clarity and structure. We support you in translating high‑level direction into meaningful actions across all levels of the organization, keeping you on track along the way.

3. Organization Design for Strategy Implementation

Effective transformation requires an organization designed to bring your vision and strategy to life. We help you shape structures, roles, and ways of working that reflect your ambitions and enable your teams to thrive. By refining your target operating model—whether through clarified governance, streamlined processes, or new collaboration principles—we ensure that your organization is aligned, empowered, and ready to deliver on its strategic goals with confidence and agility.

4. Increased output through operational excellence, process improvements

We support you in elevating your performance and output by identifying waste and improvement opportunities, streamlining processes, and strengthening capabilities that matter. Through smarter ways of working, and a culture of continuous improvement, we help you unlock efficiency, reduce friction, and enable your teams to deliver higher value with greater ease. We are used to work in operational as well as administrative environments and know how to apply lean principles and way of working in your industry and specific circumstances.

5. People empowerment strategies, Culture Change

We help you design empowerment strategies that bring different perspectives together, foster genuine collaboration, and build commitment to change. By deliberately developing change leadership capabilities, we help cultivating an empowering culture—grounded in trust and shared accountability—enabling your people to grow, contribute, and lead the transformation from within.

Our support packages can be customized, to meet your specific needs along your transformation journey:

Transformation Boost – Hand-crafted interventions

Every transformation requires skilful use of certain tools along the way, enabling the change. We have a broad toolbox, and we have the experience to suggest the right tool for your situation. What is required for your organization in your environment we don’t know yet, but typically, at one point in time, you will need help with:

  • Designing and facilitating co-creation workshops for leaders, key stakeholders, employees to successfully connect strategic targets with intended results and desired behaviour change
  • Leadership Training/Coaching sessions for transformative leadership under continuous change
  • Training internal change makers to spread the word and bring people along
  • Process Mapping/Value stream mapping workshops to identify waste and improvement opportunities and define a streamlined future state
  • Pick exercises and meeting elements, that help co-creating solutions and involve your team members in the thinking process, idea generation, problem solving.
  • Better understand the team dynamics in your (leadership-)team and turn them into a strength.
  • Psychological Safety Workshops for Leaders and their teams, to create a culture where people confidently speak up and contribute during the transformation journey.
  • Ensure simple, standardized, well-structured governance and project management during your transformation
  • … any many more

Transformation Coaching – ensuring the success of your transformation lead

In this role, our mandate is to ensure the successful landing of the project, together with your internal transformation lead. We act as a guide, sounding board and external resource provider with expertise, perspectives, tools, decision support …

We know what it means to walk in your shoes and bring a genuine understanding of operating in executive environments—balancing top‑down expectations, leadership challenges, and the well‑being of your teams, while sustaining your own focus and resilience.

With integrity, deep business understanding and common sense leadership, we are a sounding board that really makes a difference. We wholeheartedly commit to both, the success of the transformation as well as the success and personal development of your dedicated transformation lead.

transformation Leading – our most hands-on support

Sometimes, you might not have the internal resources to drive the transformation or the essential workstreams in it. Even if we prefer to work together with somebody from your team – if this is not possible, we can take the lead for a limited period of time. For you this has the advantage that during the time we are there, you can sleep well and we will take care of business. To ensure continued success beyond our engagement, we agree on a clear exit strategy and nominate an executive transformation sponsor right at the start of our collaboration.

Our Values and believes

We believe that meaningful change should strengthen organizations and uplift people – and we show up every day with values that keep us grounded, authentic, and effective.

We commit to being R‑E‑A‑L:

R – Result‑oriented & Respectful

We deliver measurable outcomes while deeply honoring people, diverse perspectives, and the journey that brought you here.

E – Excellent & Empathic

We set high standards and meet them with empathy, understanding, and genuine care for those experiencing change.

A – Ambitious & About People

We aim high — always — and we never lose sight of what matters most: the humans at the heart of every transformation.

L – Lean & Lived

We work smart, keep things simple, and bring energy and joy to the process in pursuit of bringing the desired changes to life.

trusted by

  • Bettina Baumgartner Change
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  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
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trusted by

  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change
  • Bettina Baumgartner Change

Partnerships

Bettina is since many years an independent consultant for A-Connect Management Consulting, Zürich; a certified facilitator for individual and team coaching of the Academy of Brain based Leadership, California; a certified investor and Board Member at Asynjor Invest, Stockholm

Depending on the size of your project, our network of independent consultants in the areas of event management, supply chain, health management and many more can provide an expert knowledge pool, tailored to meet your needs.

Bettina Baumgartner Change
Bettina Baumgartner Change
Bettina Baumgartner Change

Are you ready for some R.E.A.L. changes?

Contact us