About Bettina
Bettina, the owner and founder of the company, is an accomplished transformation leader for excellence and culture change.
Her passion for transforming organisations was kick-started early in her career, when she became part of BRPs lean transformation in the Austrian engine plant. Her fascination for the Toyota production system was fuelled by the question, how they successfully can implement a positive culture all over the world, and also, why it is so hard for others to reach their level of excellence in production.
Bettina had become the first female Head of Assembly in BRP`s Engine Plant in Austria when she decided to take her practical lean implementation experience to the next level and writing her doctoral dissertation about “Organisational Culture and efficient production systems”.
About Bettina
Bettina, the owner and founder of the company, is an accomplished transformation business partner and leader.
Her passion for transforming organisations was kick-started early in her career, when she became part of BRPs lean transformation in the Austrian engine plant. Her fascination for the Toyota production system was fuelled by the question, how they successfully can implement a positive culture all over the world, and also, why it is so hard for others to reach their level of excellence in production.
Bettina had become the first female Head of Assembly in BRP`s Engine Plant in Austria when she decided to take her practical lean implementation experience to the next level and writing her doctoral dissertation about “Organisational Culture and efficient production systems”. In her quest for a better understanding of Excellence, she developed the Culture Model of effective Production Systems.
In her quest for a better understanding of Excellence, she developed the Culture Model of effective Production Systems. Since then she has led profound organizational transitions together with her customers, helping improve performance, increase diversity, change dysfunctional structures, implement new strategies, put effective organizational designs into practice and transform culture.
Her biggest strength is to skilfully layout transformation processes that hit this perfect balance of structure and people needs to achieve positive energy and the desired results. She is genuinely interested in understanding the challenges an organisation is facing, and the people who need to solve them. Her focus will always be on adding value through better execution and constantly envision ways to improve and upgrade.
Bettina holds a Doctoral Degree in Organizational Sciences from Johannes Kepler University Linz and has lived and worked in Austria, Sweden and California. She speaks (and works with her customers in) German, English, Swedish and Austrian Dialect ;-).
Bettina is since many years an independent consultant for A-Connect Management Consulting, Zürich; a certified facilitator for individual and team coaching of the Academy of Brain based Leadership, California; a certified Psychological Safety Playbook facilitator.
Bettina is also an active investor and Board Member at Asynjor Global, Stockholm. A women-founded investor community with the vision to increase female ownership in unlisted companies and the number of female investors, as well as promote collaboration among women.
The path unfolds beneath the feet of the one who walks
Childhood and school in Upper Austria. Growing strong roots and down-to-earth mentality, some call it the stubborn Mühlviertel type (“Mühlviertler Dickschädel”).
1991
Moving to Linz. Studying Human Resources Management / Leadership and Business Controlling at JKU Johannes Kepler University political youth, student organizations; working alongside studies in student politics and Austrian consumer debt counseling association. Kick off professional career as Head of Human Resources and Quality Management in a family owned business for cables and wires.
1999
Starting the Lean journey. Introduction to Toyota Production System by Toyota mentor Rodger Lewis, resulting in a life-long passion for lean transformation
2005
Served as the first female Head of Assembly at Bombardier Rotax’s Austrian engine plant.
2008
Moved to the U.S. to return to academia, pursuing a doctoral program in Organizational Sciences; research focused on the efficiency of production systems and organizational culture, including the development of a culture model for effective production systems
2010
Relocated to Sweden to join Sandvik AB; led Lean, Quality, and EHS transformation; VP HR and Organizational Systems
2016
Founding Bettina Baumgartner AB, with the vision, to help organizations and leaders doing transformations that bring the desired results AND make people grow.
2026
Celebrating 10 years Bettina Baumgartner AB.
More to come…
What makes working with me special:
I bring the lived executive experience of someone who has sat in your seat and walked your path. Having led operationally and strategically—and supported transformation as a consultant in equal measure—I understand your challenges not just intellectually, but personally. This allows me to quickly connect with what you are facing and to sense what will truly move you forward in your unique situation.
I lead with deep respect and genuine empathy, while also giving you the energy, clarity, and momentum to take bold next steps. I believe in discovering the way as we move forward together—shaping the path, growing through it, and creating meaningful progress with every step.