Privacy Policy

Bettina Baumgartner AB

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and content associated with it as well as external online presences, such as our social media profile (hereinafter jointly referred to as “online offer”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Bettina Baumgartner AB
Bettina Baumgartner
Kungsgatan 9
11143 Stockholm
Sweden
E-Mail: leanin@bettinabaumgartner.com
https://bettinabaumgartner.com

  • Inventory data (e.g., names, addresses)
  • Contact details (e.g., e-mail, telephone numbers)
  • Content data (e.g., text input, photographs, videos)
  • Payment data (e.g., bank details, payment history)
  • Usage data (e.g., websites visited, interest in content, access times)
  • Meta/communication data (e.g., device information, IP addresses)
  • Provision of the online offer, it’s content and functions
  • Provision of contractual services, service and customer care
  • Answering contact requests and communicating with users
  • Safety measures
  • Marketing & Advertising

5.1 “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

5.2 “Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The definition is broad and covers just about everything you could conceivably do with personal data.

5.3 The “responsible person” means the natural or legal person, public authority, agency or other body, which alone or jointly with others determines the purposes and means of the processing personal data.

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit.(a) and Art Answering inquiries is Article 6(1) (b) GDPR, the legal basis for processing to fulfill our legal obligations is Article 6 (1) (c) GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6 (1) (c) GDPR 6 Paragraph 1 lit. (f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. (d) GDPR serves as the legal basis.

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your participation (e.g., consent) or other individual notification.

8.1 If, as part of our processing, we disclose data to other people and companies (contract processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g., if the data is transmitted to third parties, as to payment service providers, pursuant to Art. 6 (1) (b) GDPR is required for the fulfilment of the contract), you have consented to a legal obligation provides for this or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

8.2 If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this happens as part of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it is to fulfil our (pre)contractual obligations on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place e.g., on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to that of the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

You have the right to request confirmation as to whether the data concerned are being processed and to request information about these data, as well as further information and a copy of the data in accordance with Art. 15 GDPR. In accordance with Article 16 of the DSBER, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you. You have the right, in accordance with Art. 17 GDPR, to demand that relevant data be deleted immediately, or alternatively, to demand a restriction on the processing of the data in accordance with Art. 18 GDPR. You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request its transmission to other persons responsible. You also have the right to file a complaint with the competent supervisory authority pursuant to Art. 77 GDPR.

You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future. You can object to the future processing of data relating to you at any time in accordance with Art. 21 GDPR. The objection can be made in particular against processing for direct advertising purposes.

Our website and page use what the industry refer to as “cookies”. Cookies are small text files that are stored on user’s computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie for example, the content of a shopping cart in an online shop or a log-in status can be saved. “Permanent” or “persistent” refers to cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first-party cookies”).

We can use temporary and permanent cookies and explain this in our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in case not all functions of this online offer can then be used.

The storage period for personal data is measured by the relevant statutory retention periods (such as those under commercial or tax law). After the time limit in question expires, the data will be routinely deleted. If data is needed to initiate or fulfill a contract, or we have a legitimate interest in further storage, the data will be deleted if they are no longer needed for those purposes or if you assert your right to object or withdraw consent.

In addition, we process:

– Contract data (e.g., subject matter, term, customer category).

– Payment data (e.g., bank details, payment history) from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

15.1 The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical.

15.2 Maintenance services that we use for the purpose of operating this online offer.

15.3 We or our hosting process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer on the basis of our legitimate interests in making this online offer available efficiently and securely in accordance with Art. 6 Paragraph 1 lit. (f) GDPR in conjunction with Art. 28 GDPR (conclusion of order processing contract).

16.1 On the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR, we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previous visited page), IP address and the requesting provider.

16.2 Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and then deleted. Data, whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

17.1  We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as “clients”) in accordance with Article 6 Paragraph 1 (b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship. The processed data basically includes inventory and master data of the client (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone number, etc.), contract data (e.g., services used, fees, names of contact persons, etc.) and payment data (e.g., bank details, payment history, etc.).

17.2 As part of our services, we can also collect special categories of data in accordance with Article 9 Paragraph 1 GDPR, in particular information on the health of the client, possibly with reference to their sex life or sexual orientation, ethnic origin or religious or ideological beliefs. To this end, if necessary, we will obtain, in accordance with Article 6 Paragraph 1 (a), Article 7, Article 9 Paragraph 2 (a) GDPR an explicit consent of the client and otherwise process the special categories of data for health care purposes on the basis of Art. 9 Para. 2 lit (h) GDPR, Section 22 Paragraph 1 No. 1 (b).

17.3 If necessary for the fulfilment of the contract or by law, we disclose or transmit the data of the clients in the context of communication with other specialists, third parties, who are required or typically involved in the fulfilment of the contract, such as billing offices or comparable service providers, provided this is necessary for the provision of our services in accordance with Art. 6 Para. 1 lit (c) GDPR is prescribed, serves our interests or those of our clients in efficient and cost-effective healthcare as a legitimate interest pursuant to Article 6 Paragraph 1 lit (f) GDPR or pursuant to Article 6 Paragraph 1 lit (d) GDPR is necessary. To protect the vital interests of the client or another natural person or within the scope of consent in accordance with Article 6 Paragraph 1 (a), Article 7 GDPR.

The data will be deleted if the data is no longer required to fulfill contractual or legal duties of care or to deal with any warranty and comparable obligations, with the necessity of storing the data being checked every three years; Otherwise, the statutory retention requirements apply.

18.1 We process inventory data (e.g., names and addresses as well as contact details of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 paragraph 1 (b) GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

18.2 When using our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Paragraph 1 lit. (c) GDPR.

18.3 We process usage data (e.g., the websites of our online offer visited, interest in our products) and content data (e.g., entries in the contact form or user profile) for advertising purposes in a user profile, in order to show the user product information based on the services they have used so far, for example.

18.4 The data will be deleted after statutory warranty and comparable obligations have expired, the necessity of storing the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after their expiry. Information in any customer account remains until it is deleted.

19.1 We process data as part of administrative tasks and the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The basis of processing is Art. 6 Para. 1 lit. (c) GDPR, Art. 6 Para. 1 lit. (f) GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e., tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information given in these processing activities.

19.2 We disclose or transmit data to the financial administration, consultants such as tax consultants or auditors as well as other fee offices and payment service providers.

19.3 Furthermore, on the basis of our business interests, we store information on suppliers, organizers and other business partners, e.g., for the purpose of later contact. We store this mostly company-related data permanently.

20.1 In order to operate our business economically, to be able to recognize market trends, customer and user requests, we analyse the data we have on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Paragraph 1 lit. (f) GDPR, whereby the data subjects include customers, interested parties, business partners, visitors and users of the online offer.

20.2 The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profile of the registered user with information, e.g., on their purchase transactions. The analyses help us to increase user-friendliness, optimize our offer and business efficiency. The analyses serve only us and are not disclosed externally, unless they are anonymous analyses with summarized values.

20.3 If these analyses or profiles are personal, they will be deleted or made anonymous upon termination by the user, or after two years from the conclusion of the contract. Otherwise, overall business analyses and general trend determinations are created anonymously if possible.

21.1 Users can optionally create a user account. As part of the registration, the required information is communicated to the users. The data entered during registration will be used for the purpose of using the offer. Users can be informed by email about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. If users have terminated their user account, their data will probably be deleted from the user account, subject to their storage for commercial or tax reasons according to Art. 6 Paragraph 1 lit. (c) GDPR necessary. It is the user’s responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user’s data stored during the contract period.

21.2 When using our registration and login functions and using the user account, WIRD saves the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Paragraph 1 lit. (c) GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

22.1 When contacting us (e.g., via contact form, e-mail, telephone or via social media), the  information provided by the user will be processed to process the contact request and its processing in accordance with Article 6 (1) (b) GDPR.

22.2 User information can be stored in a Customer Relationship Management System (“CRM system”) or comparable inquiry organization.

22.3 We delete the requests if they are no longer necessary. We review necessity every two years; Furthermore, the statutory archiving obligations apply.

23.1 If users leave comments or other contributions, their IP addresses can be stored for 7 days on the basis of our legitimate interests within the meaning of Article 6 (1) (f) GDPR. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

23.2 Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests in accordance with Article 6 (1) (f) GDPR.

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to receive it and the procedures described.

24.1 Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our services and us.

24.2 Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration, you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. The registrations for the newsletter are logged in order to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

24.3 Registration data: In order to register for the newsletter, it is sufficient if you enter your e-mail address. Optionally, we ask you to enter a first name so that we can address you personally in the newsletter.

24.4 The registration process is logged on the basis of our legitimate interests in accordance with Art. 6 Paragraph 1 lit. (f) GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves our business interests as well as meets user expectations and also allows us to prove consent.

24.5 Termination/Revocation: You can terminate the receipt of our newsletter at any time, i.e., revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time.

24.6 Newsletter: The shipping service provider will be based on our legitimate interests in accordance with Art. 6 Paragraph 1 lit. (f) GDPR and an order processing contract in accordance with Art. 28 para. 3 sentence 1 GDPR.

24.7 The shipping service provider can use the data of the recipients in pseudonymous form, i.e., without assignment to a user, to optimize or improve their own services, e.g., for technical purposes optimizing the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to themselves or to pass the data on to third parties.

24.8 Newsletter measurement of success: The newsletters contain a so-called “web beacon”, i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.

24.9 This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

On the basis of our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. (f) GDPR) we use Google Analytics, a web analysis service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users to compile reports on the activities within this online offer and to provide other services related to the use of this online offer and internet use to provide to us. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer from being collected and processed by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

As an alternative to the browser add-on or within browsers on mobile devices, please click on this link to prevent Google Analytics from collecting data within this website: Analytics opt-out. An opt-out cookie is stored on your device. If you delete your cookies, you must click this link again.

You can find more information on data use by Google, setting and objection options in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https:// adssettings.google.com/authenticated).

The personal data of the users will be deleted or made anonymous after 14 months online presence in social media. We maintain online presences within social networks and platforms in order to be able to communicate with the customers, interested parties, and users active there and to be able to inform them about our services there. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our data protection declaration, we process user data if they communicate with us within social networks and platforms, e.g., Write posts on our online presence or send us messages. Integration of third-party services and content.

We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. (f) GDPR) in order to improve their content and Integrate services such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third-party providers of this content recognize the IP address of the user since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We only use content whose respective providers only use the IP address to deliver the content. Furthermore, so-called pixel tags (invisible graphics, also known as “web beacons” from third-party providers) can be used for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system referring to websites, visiting times and other information on the use of our online offer, as well as being linked to such information from other sources.

Functions and content of the Xing service, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated within our online offer. This can include, for example, content such as images, videos or text and buttons with which users can express their interest in the content, the authors of the content or subscribe to our posts. If the users are members of the Xing platform, Xing can assign the access to the above content and functions to the user profiles there. Xing data protection declaration: https://www.xing.com/app/share?op=data_protection..

Functions and content of the LinkedIn service, offered by the LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated within our online offer. This can include, for example, content such as images, videos or text and buttons with which users can express their interest in the content, the authors of the content, or subscribe to our posts.

If the users are members of the LinkedIn platform, LinkedIn can assign the above-mentioned content and functions to the user profiles there. LinkedIn data protection declaration: https://www.linkedin.com/legal/privacy-policy. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield. gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.